Canada's biggest Rockstar Hotel party, produced by Toronto's District Lifestyle Marketing, stormed Hotel Arts with more than a thousand people on Saturday night and into the wee morning hours of Sunday, April 6th, before the 2008 Juno Awards. The lobby, pool, Raw Bar and second floor VIP party hosted hundreds of hipsterati elite in a hotel tak-over, reminiscent of the 1970s Chateau Marmont scene.

Guests were blown by the Fido 3G high-speed experience that connected four different areas of the hotel with video calling on the new Samsung a756 handset. Celebrities from the second floor VIP party waved to guests in the lobby. After a manicure in the Urban Nail & Spa room, each of the 200 VIP guests cleaned up with more than $500 in swag from adidas Originals and Fred Perry as well as a Samsung Bluetooth headset by Bang & Olufsen courtesy of Fido. Hundreds of people could be seen leaving the hotel in the middle of the night with their adidas Originals retro gym bags filled with gifts. Many artists on the Juno Awards red carpet the next day were sporting their fresh adidas Originals kicks.

Pink Mafia produced music sets from Smalltown DJs, VND/LSM, Nasty Nav and Fierce Helder rocked three different DJ booths throughout the hotel…but the big surprise was when Eon Sinclair from Bedouin Soundclash jumped on the tables and started spinning at 3 AM for the second floor VIP party. Red Bull’s synchronized swimmers in heels swam in the Hotel Arts pool, while live remix band, Keys and Krates, went off for a huge crowd in the ballroom. On a room on the second floor, Jully Black and her band surprised the party by jumping on the mic in the Long & MacQuade jam room to belt out some R&B jams.

Other sponsors of the event included Heineken, Dose.ca, E!, and Resource Integrated.